Pinterest Marketing for Restaurant: Your Starter Guide for Optimum Success

pinterest marketing for restaurant

Undoubtedly Pinterest is the best marketing platform for almost all business sectors, including restaurant and delivery businesses. No matter if you have a restaurant in a good area or your chef servers the best food, until and unless hungry customers don’t know about your brand. And Pinterest provides you with vast opportunities, helping you to boost your business presence online. Are you looking for effective promotional ways, then check Pinterest marketing ideas for restaurants, a complete guide will help you increase your business presence online?

From fancy restaurants to small businesses, every entrepreneur is facing stiff competition in their field. Every restaurant wants to satisfy customers’ hunger from their kitchen. But it’s not easy to convey modern customers to place order requests from your restaurant if they haven’t heard about your restaurant ever before. Thus, to make more people know about your restaurant, it becomes vital for you to find the best and effective strategy that ensures your restaurant business success and growth.

As of the fourth quarter of 2020, the social media market channel Pinterest held 459 million monthly active users globally. During the same period, the visual bookmarking solution had 98 million MAU in the U.S., compared to 361 million international monthly active users. Pinterest has a considerable base; hence, it’s wise to use the platform for restaurant marketing.

Image: (Statista)

Presenting a virtual image of what you serve makes it easier for people to understand what you offer and what they can order from your brand. And sharing pictures and other things has become easier with Pinterest. You can add as many Pins as you want entirely hassle-free with Pinterest, ensuring to drive more traffic to your establishment.

Pinterest Marketing: Check Amazing Facts Right Here!

Pinterest is the largest social network; it has gained 14 positions globally in terms of active users. Other platforms like Twitter, Facebook, Instagram, TikTok, Snapchat, and others are ahead of the social marketing network.

Image Source: Hootsuite

Pinterest has about 459 active users and has gained around 100 million monthly active users in 2020. The social marketing platform Pinterest has seen a significant increase ever. It’s found that the influx of pinners has a 37% growth in monthly active users amid 2019 and 2020.

Image: Hootsuite

Monthly international users of Pinterest increased by 46% in 2020. Pinterest’s 2020 report shows that the company’s growth was measurable out of the U.S. Monthly active users internationally reached around 361 million in 2020. That is a 46% boost from the previous year. While in the U.S., more than 98 million users actively used Pinterest in 2020, it shows an 11% increase compared to last year.

Besides the increase in international users, Pinterest has significantly accounted for increased ad momentum globally. The company earned around $123 million in global revenue by 2020, associated with $50 million in Q4 2019. The company’s representative says that “they are planning to increase their presence in the international market and are excited to enter a new geographic area in Latin America during the first half of 2021.”

Image: (Q4CDN)

Looking at the popularity and increasing Pinterest base, many delivery and other businesses leverage the platform’s use. If you have invested in an e-delivery platform, then you can share images related to your brand on Pinterest, helping you to drive traffic and increase customer base in no time.

Pinterest for Restaurant Marketing: Why Leverage its Use?

Pinterest is the best way to promote your delivery and restaurant business. Ordering brands can use Pinterest to make a series of virtual bulletin boards to improve restaurant reputation. They can share images of the menu, location, and much more to tempt more customers to search about the restaurant and place orders, respectively.

Brands have to build a board to show everything. They can try new ways to market their online ordering system and restaurant business they can share tablescapes, recipes, cocktails, etc. The social media marketing platform is simple to use; it mainly relies on virtual text to grab users’ attention. Pinterest plays a primary role as a virtual bulletin board where users can share pins of their choice and other content that your targeted audience loves to have.

Benefits of Pinterest Promotion for Delivery Brands

Making a Pinterest page for your restaurant business is simple to do. You have to set up your restaurant account, verify it, link your social network, and here you are all ready to use the platform. There are various ways to promote your restaurant business visually with Pinterest. Share beautiful images of mouth-watering dishes, behind-the-screen action, and many other content Pinterest users are looking for. There are numerous advantages which Pinterest provides, including:

Digital scrapbooking;
Increased direct traffic;
Empower your brand;
User drive;
Spot emerging trends;
Increase brand authority;
Access your analytics;
Run ads and promote Pins.

Pinterest seems to be the buzzword for every business sector, including a restaurant. Pinterest, after its launch in 2010, grabbed around 10,000 users in just four months. Today, more than 11 million users use Pinterest to keep their business growing; the social platform has also held a position in Time Magazine’s Top 50 websites of 2011. Pinterest got the ninth position in the Hitwise Social Networking and Forums category, whereas it scored 10th ranking in Google Plus. Hence using Pinterest for your restaurant marketing can be an intelligent choice.

Guide to Get Started with Pinterest for Your Establishment

Creating a Pinterest account is quite simple as creating a Gmail account. You can follow the below-listed steps to make an account instantly:

Signup;
Fill in restaurant’s business information;
Verify your account;
Start using your account

While creating a Pinterest page for your business, make sure to stick with your restaurant name. Sometimes you may find other users who have already taken the brand name you want to keep; then, you can be creative but avoid going crazy while choosing a name. Include a short description related to your restaurant so your customers can quickly know more about you if they want.

While creating a board, make sure to deal with specific topics. Try to keep the board name simple and include keywords to enhance your searchability. It’s normal to get creative with the board name, but short titles are easier to understand. Hence keep the title and description to the point.

Ways to Use Pinterest for Restaurant Promotion

Besides offering a vast customer base, Pinterest offers you a great traffic ranking. But do you know which is an effective way to promote your content on Pinterest? The social media marketing tool is beneficial for promoting your restaurant business to potential customers.

You can amaze the viewers with marvelous images of your restaurant, craft delicious delicacies, and much more. It provides you with a good marketing tactic to build interest among the public regarding your restaurant. You can use Pinterest in the following ways to generate more traffic and leads to your restaurant:

Promote using board;
Use Pins;
Repin your customer’s pins;
Engage with others;
Show off your dishes;
Share your photos;
Make different pinboards;
Make use of SEO best practices;
Connect with your audience;
Create holiday boards.

Most people these days are intrigued by visual images. The more appealing the picture you share, the more attention you can grab! Pinterest works on the same funda. You can use Pinterest to share your restaurant’s mouth-watering dishes, recipes, and new ideas as well. The site is the best marketing tool for most establishments, representing everything in graphical form.

Restaurants Have Long Way to Go with Pinterest!

Pinterest experienced drastic growth with Gen Z in terms of generational demographics. Gen Z spends most of their time on social platforms, including TikTok, Pinterest, and many others. Pew Research Center found that, as the number of Genz and millennials increases, it becomes essential for brands to plan the marketing strategy to target the specific group with ease.

Image: PEW Research

More than 335 million prospects use Pinterest each month, while about 77% of pinners stated they found a different product, brands, and information on Pinterest. However, food ordering and delivery are one of the most significant categories with around 15 million pins. Hence consider Pinterest as a marketing tool that can help you to reach a vast customers base, know the present trend, and cater to growing needs efficiently.

ordering and delivery are one of the most significant categories with around 15 million pins. Hence consider Pinterest as a marketing tool that can help you to reach a vast customers base, know the present trend, and cater to growing needs efficiently.

Years ago, Pinterest was the town’s talk, but now it has grown faster than any other social and marketing medium. The platform helps brands drive sales and traffic to their brand without investing a significant penny on different marketing tools and tactics. Many restaurants have started using Pinterest to reach their targeted audience and create awareness about their restaurant and the mouth-watering dishes they make.

Pinterest is undoubtedly the best marketing platform to market your restaurant business. There are ways to make use of an easy-to-use platform, restaurants can pin irresistible pictures of their menu and other dishes to grab their targeted audience’s attention. Pinterest restaurant marketing is a practical and fantastic marketing approach for entrepreneurs to consider.

Brijesh Vadukiya

Brijesh is the tech activist, blogger, and internet marketing officer of Elluminati Inc for more than three years. My major concern is to educate people who are interested in technology. I am fond of writing useful and informative content that helps brands to grow business.